Searchenginesubmitter.com

Welcome to Search Engine Submitter,

The team at Search Engine Submitter are committed to bringing you the best search engine optimization tools, tips and techniques – all for free. We are currently growing the site and will be adding lots of new tools over the next few days, weeks and months – such things as backlink checkers, keyword density testers, pagerank verifiers etc.

Of course one of the primary purposes of Search Engine Submitter is to provide a top quality URL Submitter service and for those of you who came here looking specifically for that here it is – free url submission tool

We hope you enjoy our site and find it useful in your online marketing efforts – please remember to check back on a regular basis to see what we have added to the sit e- tools, articles, guides etc

Thanks,

The Search Engine Submitter Team

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The Search Engine Submitter team are extremely pleased to be able to announce that we have now completed the delivery of our new suite of SEO tools.

This suite of 77 Tools gives you the ability to carry out all you SEO activities from one location – here at searchenginesubmitter.com.

Many of the tools we have included in this suite are things you would have to pay for on may site s- but we are bringing them to you for FREE !

The tools include :-

• Keyword Rich Domain Finder
• Link Extractor
• Keyword Extractor
• Twitter Links Finder
• Digg Links Checker
• Delicious Link Checker
• Bing Indexed Pages Checker
• Site Rank Checker
• Authority Link Checker
• .edu Backlink Checker
• .gov Backlink Checker
• DMOZ Backlink Checker
• Compete Ranking Checker
• Convert UNIX Timestamp
• Convert Date to Timestamp
• Email to Image Converter
• Alexa Multiple Rank Checker
• Multiple PageRank Checker
• Multiple Backlink Checker
• Robots.txt Checker
• Multiple PageHeat Checker
• Multiple Fake PageRank Checker
• Multiple .edu Backlink Checker
• Multiple .gov Backlink Checker
• Multiple DMOZ Backlink Checker
• Multiple IP Address Checker
• Multiple Reverse IP Lookup
• HTML Markup Validator
• CSS Validator
• Google Indexed Pages Checker
• Yahoo Indexed Pages Checker
• Multiple Compete Rank Checker
• Compete Statistics Checker
• MSN Live Indexed Pages Checker
• Multiple Compete Statistics Checker
• Multiple Digg Links Checker
• Multiple Delicious Link Checker
• Yahoo Directory Backlink Checker
• Webpage Size Checker
• Multiple Authority Link Checker

All the tools can be accessed directly from our main site (they are on the main toolbar under “SEO Tools” or you can find them here : – http://searchenginesubmitter.com/seo-tools/)

We hope you find them useful, please feel free to tell your friends and colleagues about  them and don’t forget to keep checking back for new tools and features

The Search Engine Submitter Team

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The term “click here” is a generic term that appears all over the internet – if you do a Google search for it yields 1.7 billion results (yes billion !), even if you do an exact search it still yields 972 million results. I am sure you would agree these are astronomical results and I bet you are now wondering which site ranks number one for this term ? – if you cannot be bothered to check then I will let you know right now – it is the adobe acrobat download page – I bet you did not think that would be the one.

So why, other than passing interest, would anyone be interested in such a fact ?.  The answer to this question is anyone who is interested in search engine optimization (SEO) – if I tell you that the top ranking page for “click here” does not contain the term “click here”, it does not appear in the pages meta tags nor do either of the words even appear individually on the page then it may alter some of your thinking about SEO.

So after all that is has been written about on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we find a clear example of a top ranking site that has NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So how has this been achieved ?. The answer is simple – backlinks. There are literally hundreds of thousands of sites that link to the adobe acrobat download page. Equally importantly as the number of backlinks is the quality of the links – many of these backlinks come from authority sites ( .edu, .gov etc).

What is particularly interesting is that this quantity of links has probably been built organically – i.e. by people wanting to link to the site rather than been requested or encouraged to do so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a good one to bear in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that people will WANT to link to ?

This example of  a high ranking site seems to go against all perceived wisdom on site ranking i.e. it seems to suggest that on page optimization has no effect on ranking what so ever. Whilst this does appear to be true in this case what we are probably seeing is the sheer scale of high quality links to the site far outweighing any possible on page optimization to the point where it is irrelevant. However this would probably not hold true for the vast majority of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.

This is a very powerful demonstration of how effective backlinks are in affecting search engine ranking. In fact it seems to point to the fact that backlinks are the primary determinator of page ranking, with on page optimization trailing behind.

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Marketing your online business can be a huge part of your budget especially when you’re first starting out. Finding ways to get your name in front of your customer that doesn’t cost a fortune will help you draw sales while you’re working on getting ranked in the search engines.

Below are the top five ways to market your business on the internet. The ideas listed are not only inexpensive but are highly effective as well. However, before you even consider using one of these strategies, there are two things you must first do.

The first is to write a formal marketing plan. If you’re getting close to opening your business, a marketing plan should already be done as part of your company’s business plan. However, it’s true that many who start online businesses fail to write a business plan. If this is the case, just be sure to at least get your marketing plan formalized before you start doing business. Getting your marketing plan thought through and documented is the minimum you should do for your business. When writing your marketing plan, consider the who, what, when, and how you will do your selling and get your brand in front of your customer. Then decide which of the following strategies you will implement in that plan and explain how you plan to carry out those strategies.

The other thing you need to consider is search engine optimization. It is essential to learn how to optimize your website so it will eventually get ranked in the top three search engines, Google, Yahoo, and MSN. The sooner you get started with optimizing your site, the faster it will get ranked. Until some of your pages are ranked in the search engines, your traffic will remain minimal. Consider investing in a book, ebook, ecourse, or program of some sort to learn how to optimize your site so you can use the information as you are building it and adding your content. Be sure you’re learning the most recent information because the rules change frequently.

Now on to the Top 5 Ways to Market Your Online Business.

1. Find Your Niche. Imagine trying to sell your product or service to the entire world. Consider the marketing budgets of companies like McDonalds, these are companies that are trying to appeal to everyone. Selling your product or service to a small but focused group of people will allow you the luxury of advertising to a smaller but more interested group of people. Since they are more interested, a higher percentage of the group will buy but you will have spent less money pursuing the smaller group. Once you are successful selling to one niche, if your product or service is appealing to another niche, you can create another website and repeat your success using the same strategies you used on the first website.

2. Link Exchanges. Exchanging links with other websites that have complimentary products or services will not only give you direct traffic from the link but it will also help you with your pursuit to get ranked in the search engines. At the time of this writing, Google is the most widely used search engine, and it’s widely known that they consider the number of links pointing to your website as part of the determination where to rank your website.

3. Write Articles. Writing articles with information that is interesting and useful for your niche market will help you gain traffic to your site. When writing an article, include a resource box at the end of the article that includes information about the author (that’s you) and a link to your website. Then distribute the article to article directories for other website owners to use on their site or in their newsletters and ezines. This does two things, you gain traffic when someone sees your article on another website and clicks your link and you get a link that points back to your site for the search engines to use to rank your site higher.

4. Using a Signature Line in Online Forums. This is a strategy that could be quite time consuming so don’t let it take up huge amounts of your time, however it is quite effective in drawing traffic to your website. Join forums and messageboards that are useful to your niche market and then become part of the community. When you make a post, be sure it’s useful and relevant to the information that is being discussed, then at the bottom of your post, sign-off with your name and little blurb about your company with a link to your website. These are often referred to as “sig lines”. Be sure to read the forum’s guidelines to be sure you’re using the proper etiquette in the forum and to be sure signature lines are allowed. If they are not allowed, do not use this strategy in that forum as it could cause you to be banned from that forum.

5. Start A Newsletter. Having a newsletter is one of the best ways to market to your customers and potential customers. You will need to have a service that will host your list and allow you to send your newsletter. Then you put a sign-up box on your website and your visitors will sign-up. Periodically, you decide how often, you send those who have signed up an email with information that is relevant to your niche. This information could be general info or it could be specifically about your product. To get your visitors to sign-up you can offer a special report, e-course, ebook or anything that would entice them to give you their email address. When you choose the service that will host your email list, be sure they do a double opt-in confirmation of those who subscribe, it’s now the law.

In this article we covered the top five ways to market your website and a couple of things you need to do before you ever even start. Now it’s time to get out there and implement some of these strategies.

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As discussed in a previous article WordPress is a very powerful and functional system that goes way beyond just a blog tool and into the realms of a content management system. However out o f the box  it lacks some features and functionality hence this article examines a further seven of the key plugins that you can add to your WordPress site to enhance its functionality. Plugins are very simple to add – simply go to your admin page, click on plugins then click add. The plugins outlined in this article can all be added to your site using this straightforward method. To find the actual plugins mentioned here simply type in the name of the plugin to the search box that appears after you have followed the simple steps listed above.

1)      Smart 404

A 404 error occurs when someone visits a page on your site that no longer exists, in such circumstances a generic error page is displayed to the visitor. This page, under normal circumstances, does not match the design of the site, it does not give the user much information and it does not look professional. Smart 404 solves all of these problems by allowing you to configure a 440 page that fits with the site design , provides the user with information and generally looks at lot more professional than the generic 404 error page

2)      Social Bookmarks

The Social Bookmarks plugin gives your visitors the ability to bookmark your site on a range of social bookmark sites without ever leaving your site. This useful functionality can help build long term traffic as these bookmarks may be followed by other social bookmark site users (the links are also good for search engine ranking). Highly configurable and produces nice graphic output

3)      Twitter Tools

Twitter Tools automatically post excerpts of your blog posts to your twitter page (and your twitter tweets to your blog page if you so desire). Another fantastic way to build traffic and links to your site plus once it is configured it is a set and forget utility that just works in the background without any user intervention.

4)      Twitter Tools –Bit.ly urls

An extension of the Twitter Tools plugin that adds the ability to post short URLs in the output of the twitter tools plugin. This is important as twitter only allows 140 characters per post so you do not want to use up the majority of these characters with a full domain name rather than the content of your blog post.

5)      Wordbook

Works in a very similar way to the Twitter Tools described earlier except it post s to your Facebook pages. Another great way to build traffic and backlinks and all done automatically behind the scenes once it has been configured.

6)      Wordpress Mobile Pack

This plugin allows users who are accessing your WordPress site via a mobile site switch to a site design / layout that is optimised for such devices. It is more than just a plugin it is also a site layout. Useful for this blogs / sites that may have an audience that uses mobile devices extensively (and lets face it as technology advances this may be everyone !)

7)      WP Super Popup

Some people may see this plugin as a bad thing as it generates popup messages for your site (it creates these popups as layer within the existing site design rather than separate windows that a popup killer would terminate). It is highly configurable and provides a really slick way of delivering popups if you decide that you want them on your site.

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If you are a new or budding writer, then you may be wondering how to get started writing articles. The first and most important rule of writing is simply to write what you know. That is not to say that you cannot research subjects to get a better idea of the needed content, but it is always best to have some previous knowledge of the topic before you accept the job.

Many people are terrific writers, but still struggle with how to get started writing articles for profit. As a budding writer, you will likely have to contribute some free writing projects in an effort to get your name noticed. As time progresses and your resume becomes more defined, you will be able to find paid writing jobs without a problem.

Writers not only wonder how to get started writing articles, but also where to submit their completed work. There are plenty of opportunities for talented individuals who have a knack for words, including newspaper reporting, magazine features, website content, press release and newsletter content, etc. If someone were to ask an accomplished writer how to get started writing articles, they would almost always reply by recommending patience, perseverance and promotion. When you decide to become a writer, you will also become a marketing specialist. You will now be in the position of having to sell your work to editors and this can be a very challenging task, but very much worth the extra push.

The best advice on how to get started writing articles would include the recommendation of having a good resume. If you cannot write your own resume, editors will wonder how you will be able to write for them. So, first and foremost, perfect the resume, polish it and make sure that it is without flaw. This means no errors in spelling, punctuation, etc. With that being said, keep in mind that nobody is perfect, so if you notice a mistake after your resume has been submitted, don’t spend too much time worrying about the error. Simply correct the problem and move on to the next opportunity. Truth be told, if your resume looks great, an editor will not disregard it just because you misspell one word or have a punctuation out of place. The next step in how to get started writing articles will be to create a writing sample. If you have been published previously, this will work to your advantage because you can use this as not only a sample of your work, but lend to the popularity of your writing as well. If you have never been published, then write the best article that you can on a subject that is close to your heart.

Still wondering how to get started writing articles? The best way is to just start writing and see where it takes you. Everyone from editors to webmasters are in constant need of content for their publications and websites, so there is no shortage in the writing market. Always keep your expectations in check and don’t expect to get rich overnight. Like any career, it will take time to build and experience is a must. The more you have written, the more you will get the chance to write.

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Keen users of Private Label Rights content are delighted to see more and more PLR sites appearing. The proliferation of such sites has, however, given rise to a new problem – the overall quality of the articles users pay for. Good (and reliable) writers are snapped up fast and given ongoing work. Regrettably, some PLR site owners seem to be only concerned with getting a batch of articles uploaded no matter what the quality.

Competition, as we all know, is a GOOD thing. Quite a number of PLR users are now making a practice of signing up to check out the quality of what’s on offer in a new site. If they like it, they stay. If they don’t – they vote with their feet. (Or, more appropriately, with the ‘cancel this subscription’ option at PayPal.)

=== Your Rights as a PLR Site Subscriber ===

Don’t feel that you have to accept the articles you get no matter what the quality. You are entitled to get articles and/or ebooks that have been proofread and edited to correct grammar and spelling. It is the responsibility of the PLR site owner to check that the articles are of an acceptable standard (or to hire someone to do this for them).

PLR users expect to have to tweak and change an article to create unique website content. They should not, however, have to edit every article. We all expect an error to creep in here and there – but an entire batch of articles written by someone whose language is quite obviously NOT English is not acceptable. Nobody wants to have to copy-edit every one of 20 articles before turning them into an e-book!

=== What You Can Do If You Are Not Satisfied With the Quality of PLR Content ===

The first and most obvious option is to cancel your subscription. However, you would be doing everyone a favor if you took the time to contact the site owner to explain why you are not happy. Copy and paste a few examples from the articles to demonstrate the errors.

In the past, PLR site owners have sent back batches of articles to be corrected and/or rewritten when they are not satisfied with the job. In extreme cases, they cut their losses and just hire a new writer. Any PLR site owner who wants to build a profitable and well-regarded business will be interested in working with you on this – they don’t want to lose customers!

If you can’t get any satisfaction, move on. Sample the content of several sites. Ask for recommendations from friends or other publishers before you sign up. (Look for more than one satisfied customer – never forget that some reviews are there solely to get you to sign up via the reviewer’s affiliate link.)

=== Find a Site to Satisfy Your Personal Needs ===

Different sites offer different things. Some sites offer articles and completed e-books, sales letters, and well-produced graphics. Others provide only articles and a few bonus products.

If you are a competent graphic designer and know your way around programs like Photoshop, graphics may not be important to you. (Indeed, you may prefer to create your own graphics so your site looks different to everyone else’s.) Some sites offer ‘extras’ like web hosting and autoresponders, plus ready-made AdSense sites. If you are just starting out, you may like these all-in-one solutions.

Check out the following:

- What you get for your monthly subscription – articles, e-books, e-courses, AdSense sites, graphics, sales letters etc

- The quality of the articles that are immediately available – general style, grammar, and spelling

- The membership cap (how many people have access to the same articles and books?)

- The regularity with which content is posted. (Check out the forum, if there’s one available. Are there constant complaints or queries about when this month’s content will be available?)

- The range of topics covered. You will find that some sites specialize in one subject area, while others cover a broad range of topics. Are you using enough of the monthly content to make it worth your while? There’s not much point in being able to access 200 articles a month if you can use only five of them.

It’s common for PLR users to belong to more than one site. An example: $200 a month spread between four to six sites comes to only $2,400 a year – which is an excellent business investment compared to the cost of hiring your own writer. Well-written, carefully-edited PLR articles are usually well worth the monthly fee. Take the time to assess the content of any PLR site – and stay with the ones that believe in quality control.

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If you are a webmaster who is interested in using articles to promote your website, then you will either have the option of writing the articles yourself or employing a writer to produce your articles in exchange for a fee. The latter works very well if you are not a natural-born writer yourself or simply don’t have the time to devote to writing and research. The majority of webmasters are very busy just trying to keep their website updated, operating correctly, answering e-mails and accepting orders. With that being said, there are a number of terrific writers who are looking for employment opportunities. In addition, there are several tips to help you select the perfect one.

Before employing a writer to produce your articles, it is a good idea to request a resume and/or sample of their work. The resume is beneficial for the obvious reasons and the writing sample will give you an excellent idea as to their writing style and whether it will suit your business needs. The next step will be to determine a fair compensation amount and an agreement on payment terms. For example, once you agree to a payment amount, will that be paid in full upfront, at the completion of the project or does the writer require a deposit upfront with the remaining balance due upon completion? Depending on the writer, fees and payment structures may vary greatly. For reasons of expense, it is a good idea to hire only the writer(s) that you can afford. A clear agreement on payment terms will make for a happy and lasting business relationship.

When employing a writer to produce your articles, it is a good idea to explain exactly the type of article content that you are looking for. How many words should the article include? What subject will the article cover? How much research, if any, do you prefer that the writer conduct? If you have any ideas or thoughts on exactly how you want the content structured, be sure to let the writer know upfront. In addition, if you have a specific deadline or just prefer to get the job completed quickly, be sure to inform the writer so that he/she can deliver the work on time. One of the most important thing to look for, when employing a writer to produce your articles, is dependability.

If you have decided that employing a writer to produce your articles is the best approach for your business, then try and select one or several good writers and build an ongoing working relationship with them. It is good to work with a variety of writers but, if you work with too many, the content of the articles will each sound so different that it may become obvious that multiple people are producing the work. If you are promoting your website, then you will want the articles to sound consistently similar so that there aren’t a lot of different styles of writing.

Employing a writer to produce your articles will save you a lot of time that may be otherwise spent promoting your website, developing new ideas and preparing for new changes. Whether you aren’t a writer by nature or simply don’t have the time, employing a writer to produce your articles will make your strategy for article marketing a lot easier.

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By now everyone should have at least heard of the concept of article marketing – the creation and distribution of subject specific articles in order to generate traffic and back links to your site. The subjects of article topics, how to write articles etc has been covered many times before so we will not be covering them here, instead we will look at what you should do with your articles after you have created them i.e. where should you post your articles for maximum effect.

Before we cover this topic there is a general, but important to be made – for the top article sites that I am about to cover ALWAYS do a manual submission of your articles. It may well be more time consuming than using some sort of article distribution software but it is more effective in the long run.

So where are the best sites to post your articles ?,  we would recommend the following sites:-

1)      EzineArticles

Do to the high traffic and high Google PageRank of this site it is an absolute must for anyone distributing their articles. The editorial checking is rigorous so you will have to ensure that you have high quality and unique content to post but it is worth the effort (particularly as the Authors Bio box allows you to have some html code thus allowing you to control your own link anchor text)

2)      GoArticles

Another high traffic, high PageRank site that is highly recommended for your articles. The editorial control is not quite as stringent as EzineArticles but still require high quality and unique content. The volume of visitors is not as good as Ezinearticles but certainly well worthwhile. Very good for helping to build backlinks to your site.

3)      ArticleBase

Again selected for its high traffic, high PageRank status. The volume of visitors is not as good as Ezinearticles but certainly well worthwhile. Again very good for helping to build backlinks to your site.

4)      iSnare

iSnare has had its ups and downs over recent times but still a firm favourite due not only to its high traffic, high PageRank status but also its article distribution service. Having said earlier that manual submission is the key to success in getting your articles on the top article sites there are also a large group of secondary sites where automatic submission is an acceptable route. The iSnare automatic submission service submits to the ArticleLive, ArticleDashboard and ArticleFriendly powered network of sites – a very large group of article sites indeed. It also submits to a range of other sites and discussion groups. The real beauty of the iSnare service is that you do not have to register at all these article sites prior to using the distribution service (this can run into hundreds of registrations !) – they have special accounts that allow them to log articles on your behalf. The critical aspect of this is that they still use your author biographies to do the posting so your links remain attached to the distributed articles – this is essential to ensure that you still get the visitors and backlinks that you need.

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WordPress is a fantastic tool for publishing your content on the web – although it is ostensibly a blogging tool it has now developed to become almost a fully fledged content management system (CMS). Having sung the praises of WordPress it must also be pointed out that it has areas of weaknesses. Fortunately WordPress is extensible through the use of plugins – small pieces of code / software that enhance the basic functionality of WordPress.

This article exams seven of the key plugins that you can add to your WordPress site to enhance its functionality. Plugins are very simple to add – simply go to your admin page, click on plugins then click add. The plugins outlined in this article can all be added to your site using this straightforward method. To find the actual plugins mentioned here simply type in the name of the plugin to the search box that appears after you have followed the simple steps listed above.

1)      Advertising manager

A plugin that allows the flexible placement of adverts within your blog, I use it for managing adsense, click bank and other adverts.  Very flexible and really takes the pain away from managing site advertising

2)      All in one SEO Pack

Probably one of, if not the, most important plugins you can use. It radically overhauls the ability of WordPress to manage page titles, meta tags (particularly description and keyword tags).  Although WordPress provides reasonable facilities to carry out search engine optimization on your site you will be leaving a lot on the table SEO wise if you do not install this plugin.

3)      Automatic SEO links

This plugin automatically searches you posts as they are published and creates hyperlinks to either other internal pages from your site or to external pages dependant on the rules you have created. It can create these links based on single words or phrases, the target can be specified (i.e. does the link open a new window etc) and a title can be set for each link (appears during a mouse over of the link). A fantastic tool for ensuring that you have a good internal linking setup within your site and also for linking to such things as affiliate sites to help generate revenue for your site.

4)      cbNET Ping optimizer

Out of the box WordPress can be setup to send out “pings” every time you update your blog, however there are some weaknesses with this inbuilt system. These weaknesses include sending out pings when a post is created even though it has been scheduled to appear at a future date rather than immediately and also sending out pings when existing posts change – this can lead to too many or inappropriate pings being generated.  cbNet Ping Optimizer overcomes that problem and provides a more flexible and robust pinging platform – a must have plugin.

5)      Contact Form 7

Every site should have a contact form to make it easier for users to get in touch with you – ContactForm 7 does exactly this in an easy to administer and flexible fashion. There are other ways of achieving the same functionality but none are as straightforward as this.

6)      Embed iFrame

From time to time it will be necessary to embed external content into your blog – a nice way to do this is to use an iFrame. Unfortunately WordPress does not allow you to use such functionality and hence the need for the Embed iFrame plugin. It is not fancy but it does exactly what is says on the tin and adds an extremely useful piece of functionality to WordPress.

7)      Google XML sitemaps

Having a sitemap can contribute to an improved search engine ranking. The Google XML sitemaps plugin is an extremely configurable and powerful automatic site map generation tool. It can be configured to regenerate the site map every time there is an update to your site, the contents of the sitemap can be specified, the output type can be set and many other factors are also configurable.

Of Course these are not the only plugins available; there is an extremely large and varied range out there for you to choose from. We will be producing more articles that look at other plugins that add useful features and functionality to your WordPress installation.

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In this article we will discuss 8 more things that harm a High Search engine Ranking. The advice in this article should help site owners attain better rankings for the sites they are promoting. In other articles we will look at other factors that may affect your ranking and also at more factors that may actually damage your ranking.

1) Invisible or hidden text
In a similar fashion to the use of very small images using text that is not readable by a human (same foreground and background colors, very small font size etc) is not a good idea. This technique has been used by some to increase keyword density or to get more keywords per page. It can be detected by the search engine and will be penlaized.

2) Content gained by Breaking Copyright
Just like using duplicate content if you sue other peoples content without their permission this will harm your ranking (and may land you in legal trouble !)

3) Sloppy HTML code / poor site design
Whilst Sloppy HTML code / poor site design will not get you banned from the search engines it may affect your ranking. If there is a lot of excessive code on your page it may make it difficult for the search engines to spider it effectively. In addition to this poorly designed sites tend not to retain visitors or encourage repeat visitors.

4) Use of Flash
Whilst Flash driven sites can be visually appealing they can be difficult to achieve high rankings with (particularly when no HTML alternative is offered). Flash has its place in terms of adding extra wow factor to the site but I would recommend against constructing entire pages from it (particularly the home page !). Whilst Flash driven sites can be visually appealing they can be difficult to achieve high rankings with (particularly when no HTML alternative is offered). Flash has its place in terms of adding extra wow factor to the site but I would recommend against constructing entire pages from it (particularly the home page !)

5) Frames
Like Flash, the use of Frames can be very useful (particularly with respect to menu systems etc) but they can result in sites that are difficult for the search engines to spider and hence may damage rankings . Best to avoid if possible – particularly as Cascading Style Sheets (CSS) can deliver many of the benefits without the down sides.

6) Redirects (301 and 302)
Redirects can be useful to move users to other parts of the site but they must be used carefully, excessive use or re-directs to unrelated pages can be considered bad practice and result in your site being penalized.

7) Errors in the robots.txt file
Be careful with your use of the robots.txt file, used correctly it can be a useful pointer for the search engines, used incorrectly it can exclude sections of your site, prevent spiders from visiting on a regular basis and generally harm your ranking.

Session IDs
If your pages use session id’s then they are unlikely to get indexed – look at alternative methods of delivering pages.

We hope this tips prove useful to your online marketing efforts, please look out for more of our articles on this and other related subjects.

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