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12 Top Tips for a High Search Engine Ranking

February 4th, 2010 |

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In this article 12 Top Tips for a High Search engine Ranking will be outlined. The advice in this article should help site owners attain better rankings for the sites they are promoting. In other articles we will look at other factors that may affect your ranking and also at factors that may actually damage your ranking.

1) The use of Keywords in tag<br /> The <title> tag appears in search engine results as the title for your page, ideally the <title> tag should be relatively short (up to 8 or 9 words). The keywords for your site should appear in your title tag and should also appear as close to the start as possible</p> <p>2) Keywords in URL<br /> When naming your pages you should always try to include your keywords in the page name – that way they will also appear in the URL e.g. www.mysite.com/my-keyword.htm where my keyword is the main keyword you are targeting for that page or site (remember – this same keyword should also appear in the <title> tag and on the page itself.</p> <p>3) Keyword density in document text<br /> Keyword density is a measure of how many times a keyword appears within the page. It is important to strike a balance between having the keyword in the text on more than one occasion and having it too many times. If the keyword appears too many times then it does not look natural – this is referred to as keyword stuffing and will result in poor search engine results. A good keyword density to aim for is around 4 to 7%, anything above 10% will probably set alarm bells ringing at the search engines.<br /> A good way to check your keyword density is to use an online keyword density checker such as the free on provided by www.searchenginesubmitter.com</p> <p>4) Use of Keywords in site links (anchor text)<br /> One of the key factors in getting a good ranking for a keyword is having that keyword in the anchor text for inbound links. Search engines view inbound links as a vote for your site and the anchor text of these links gives the detail of what the vote is for. As well as links from external sites it is also important to check the anchor text on your internal site links.</p> <p>5) The use of heading tags (eg H1, H2, etc. )<br /> Heading tags ((eg H1, H2, B etc. ) add weight to your keywords and you should always have your keywords within these tags somewhere on your page (preferably close to the start of the page). Use h1 tags for your major keywords and h2 for the minor ones. Also the use of bold for your major keywords is recommended.</p> <p>6) Origin of inbound links<br /> Not all links are created equal – it is actually possible to damage your ranking by getting lots of links from poor quality sites. If you are looking for sites from which to get links then, as a general rule of thumb, you should check their Google PageRank – the higher the better and try and avoid PageRank 0 sites as link partners.</p> <p>7) The theme of linking sites<br /> If all the inbound links to your site comes from sites that are not related to the subject of your site then they do not have the same weight as links from sites with a similar theme. The logic behind this is that if people who have sites in the same subject area as your site link to you then they must feel you have some added value or are an authority on the subject.</p> <p> <img src='http://searchenginesubmitter.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Links from authority (e.g..edu , .gov ) websites<br /> As links form such domains are hard to obtain they tend to have more value in boosting your rankings.</p> <p>9) Total number of links to your site<br /> In broad terms the more links you can get to your site the more likely you are to get a high search engine ranking (however you should also bear in mind some of the previous tips on linking – theme of linking sites, the origin of the links, authority site etc)</p> <p>10) Unique content<br /> If you can generate unique (and interesting !) content then you are more likely to attract and retain visitors, unique content also helps boost your site rankings as search engines like to present unique content to their users. Whilst it is possible to build a successful site without any unique content it is an uphill battle.</p> <p>11) Frequency of content change<br /> Sites that frequently update their content tend to favour better with the search engines – this links closely with the above tip regarding unique content</p> <p>12) Site Accessibility<br /> If your site is frequently unavailable then it will damage your rankings as the search engine spiders will not be able to spider the site. A site that is frequently down will discourage users and negatively affect your visitor retention.</p> <p>We hope this tips prove useful to your online marketing efforts, please look out for more of our articles on this and other related subjects.</p> <script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_18363" title="12 Top Tips for a High Search Engine Ranking" url="http://searchenginesubmitter.com/12-top-tips-for-a-high-search-engine-ranking/"></script> </div> <div class="cleared"></div> <div class="PostFooterIcons metadata-icons"> <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCategoryIcon.png" width="18" height="18" alt="PostCategoryIcon" /> Posted in <a href="http://searchenginesubmitter.com/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a> | <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCommentsIcon.png" width="18" height="18" alt="PostCommentsIcon" /> <a href="http://searchenginesubmitter.com/12-top-tips-for-a-high-search-engine-ranking/#respond" title="Comment on 12 Top Tips for a High Search Engine Ranking">No Comments »</a> </div> </div> </div> </div> <div class="Post"> <div class="Post-body"> <div class="Post-inner article"> <div class="PostMetadataHeader"> <h2 class="PostHeaderIcon-wrapper"> <span class="PostHeader"><a href="http://searchenginesubmitter.com/keyword-optimization-picking-hot-keywords/" rel="bookmark" title="Permanent Link to Keyword Optimization – Picking Hot Keywords"> Keyword Optimization – Picking Hot Keywords</a></span> </h2> <div class="PostHeaderIcons metadata-icons"> <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostDateIcon.png" width="18" height="18" alt="PostDateIcon" /> February 1st, 2010 | <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostAuthorIcon.png" width="18" height="18" alt="PostAuthorIcon" /> Author: <a href="#" title="Author"></a> </div> </div> <div class="PostContent">  <script type="text/javascript" language="javascript">  </script> <br/> <script type="text/javascript" language="javascript">  </script>  <p>One of the most important aspects of search engine optimization is the correct selection of keywords for your web pages. In all likelihood when you first set out to create your website you will already have thought of your broad theme e.g. weight loss or car sales etc. A common mistake is to think that these broad themes are actually the keywords for the site / page. They are not – they are broad themes and not specific keywords, if you use such broad terms you will struggle to get high rankings in the search engines.</p> <p>So what is the keyword optimization process and how do you find these hot keywords ?. In essence to find the hot keywords you use the key themes you identified for your site (e.g. weight loss or car sales etc) and then determine which actual terms users are searching for. In order to do this you need to be able to determine three critical things :-</p> <p>What are the related keywords to your key theme<br /> How many people are searching for these keywords<br /> How stiff is the competition</p> <p>Whilst these might sound difficult things to determine in actual fact they are not as the search engines themselves will help you answer these questions and all for free !. Google itself provides a utility called the Google Adwords keyword tool (if you enter these four words into Google you will find it). Once you have found this tool it is very simple to use – just enter your key themes into the box entitled Enter one keyword or phrase per line:, enter the captcha phrase and then you will be presented with a list of related keywords and , best of all, the number of searches per month for these related keywords. For our weight loss example you will get results like weight loss tips, weight loss diet etc</p> <p>It would be awfully tempting to simply select the related keywords with the highest keywords and use those as the keywords for your site. The flaw in this approach is that that is what everyone else is doing !. The best approach is to start off with some of the less searched keywords – scroll down about half or two thirds of the way and you should be in the right area.</p> <p>So how many related keywords should you attempt to target ?. It is very difficult to optimize a page for more than three sets of keywords so choose no more than this. Select one phrase as your primary and the other two as secondary phrases ( I will explain in another article how to optimize these terms within the web page itself).</p> <p>You now need to get a feeling for how stiff the competition is for your chosen keywords. Again Google is your friend here – simply open a Google search web page and type the first of the keywords you identified above into Google and it will tell you how many sites it has listed for that search term. If there are too many sites already in existence for that term then you may need to chose a different keyword (simply go through the list identified when you used the Google Adwords keyword tool in the previous step. Remember that for the vast majority of keywords there will already be very many sites – my rule of thumb is that any search that gives less than about 5 million results signifies a keyword that is ok to use.</p> <p>So the key lessons are :-</p> <p>Identify specific keyword phrases as broad phrases will not work<br /> Use free tools such as Google Adwords keyword tool to help you select these terms<br /> Do not aim too high – find terms with reasonable search volumes but less competition<br /> Do not try and use too many keywords at once – 2 to 3 per page is the optimum number</p> <p>Of course identifying these keywords is only the first step – you must now learn how to use these keywords to best effect on your web pages. This will be dealt with in another article from us.</p> <script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_18363" title="Keyword Optimization - Picking Hot Keywords" url="http://searchenginesubmitter.com/keyword-optimization-picking-hot-keywords/"></script> </div> <div class="cleared"></div> <div class="PostFooterIcons metadata-icons"> <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCategoryIcon.png" width="18" height="18" alt="PostCategoryIcon" /> Posted in <a href="http://searchenginesubmitter.com/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a> | <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCommentsIcon.png" width="18" height="18" alt="PostCommentsIcon" /> <a href="http://searchenginesubmitter.com/keyword-optimization-picking-hot-keywords/#respond" title="Comment on Keyword Optimization – Picking Hot Keywords">No Comments »</a> </div> </div> </div> </div> <div class="Post"> <div class="Post-body"> <div class="Post-inner article"> <div class="PostMetadataHeader"> <h2 class="PostHeaderIcon-wrapper"> <span class="PostHeader"><a href="http://searchenginesubmitter.com/technorati-code/" rel="bookmark" title="Permanent Link to Technorati code"> Technorati code</a></span> </h2> <div class="PostHeaderIcons metadata-icons"> <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostDateIcon.png" width="18" height="18" alt="PostDateIcon" /> February 1st, 2010 | <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostAuthorIcon.png" width="18" height="18" alt="PostAuthorIcon" /> Author: <a href="#" title="Author"></a> </div> </div> <div class="PostContent">  <script type="text/javascript" language="javascript">  </script> <br/> <script type="text/javascript" language="javascript">  </script>  <p>ANZ5P9M9CX5V</p> <script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_18363" title="Technorati code" url="http://searchenginesubmitter.com/technorati-code/"></script> </div> <div class="cleared"></div> <div class="PostFooterIcons metadata-icons"> <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCategoryIcon.png" width="18" height="18" alt="PostCategoryIcon" /> Posted in <a href="http://searchenginesubmitter.com/category/uncategorized/" title="View all posts in Uncategorized" rel="category tag">Uncategorized</a> | <img src="http://searchenginesubmitter.com/wp-content/themes/world_of_business_bue028/images/PostCommentsIcon.png" width="18" height="18" alt="PostCommentsIcon" /> <a href="http://searchenginesubmitter.com/technorati-code/#respond" title="Comment on Technorati code">No Comments »</a> </div> </div> </div> </div> <div class="Post"> <div class="Post-body"> <div class="Post-inner article"> <div class="PostContent"> <div 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