Archive for the ‘Uncategorized’ Category

How to Build Quality Backlinks to Your Blog Posts ? is a question that is often asked by internet marketers, particularly those that are new to internet marketing. This article will help to answer this vitally important question.

In essence the answer is no different to the answer for any other type of website – there are several techniques that you can use and these are outlined below :-

1) Articles – by writing and, more importantly, distributing articles that relate to your blog posts you can not only get your message across to a wide audience but also help to generate those all important backlinks via your authors signature. The key is to post your articles to good quality directories like ezinearticles, articlebase and goarticles. You may also wish to consider using a distribution service such as iSnare.

2) Search engine submission – by submitting your site to the many engines out there you will not only help generate traffic but also generate further backlinks.

3) Forums – by posting relevant and useful posts (complete with a signature that contains a backlink to your site) to relevant forums, you will generate further links.

4) Content – as the saying goes content is king and by having good quality, fresh content you will offer a clear incentive for other sites to link you.

5) Freebies – everyone loves a freebie and if you can offer something tempting on your blog site you will get people to link to you.

6) Comments on other blogs – if you post relevant and useful posts (complete with a signature that contains a backlink to your site) on other peoples blogs you will generate further links. An interesting slant on this is through the use of the commentluv wordpress plugin – we will deal with this in another article. A particular favorite tool of ours is “comment kahuna” – great for finding relevant blogs to post to !

This is obviously not an exhaustive list and we cover some of these subjects in other articles but hopefully we will have given you some food for thought.

It is often said that backlinks are your best bet to land in the top ten on Google but is this a true statement ? – this article will examine this very important question.

It, of course, goes without saying that landing in the top ten on Google is the aim of every internet marketer but are backlinks the secret key to achieving this aim ?. The simple answer to this question is …… a resounding yes !. Without a variety of high quality backlinks you will not achieve such an aim (or at the very least you will not be able to maintain such a position).

Backlinks are considered to be “votes” for your site and the search engines, particlularly Google, take particular consideration of these “votes” when calculating your position in the results. The quality of these votes is also important – certain types of sites have more weight when it comes to backlinks (particularly if these links come from high ranking well established site – .edu and .gov sites are particularly important in this respect).

The text that is used for these links (known as the anchor text) is important in determining the phrases that you will rank for e.g. if you are trying to get good results for “bird cage accessories” then this is the term that should appear in your backlinks (i.e. the anchor text for your links).

Of course the critical element with backlinks is actually getting them in the first place – this may not be as difficult as it seems and we will cover this in other articles.

How to use a backlink is a question that is often asked, particularly by those who are new to internet marketing. Whilst there are many possible answers to this question this article will focus on the main ones only.

The main answers are as follows :-

1) To increase your search engine ranking – many of the engines heavily favour the number of backlinks that you have to your site when calculating your ranking. Therefore in order to achieve a high position you need to have as many backlinks as possible to your site. In addition to this where these backlinks come from is also very important- links from high pagerank sites, from .edu or .gov sites have more weight than those from low pagerank, generic domains. It is also possible to have links from sites that actually harm your ranking – this will be looked at in a seperate article.

2) To generate traffic directly – as well as helping with your ranking efforts having numerous backlinks will also help to generate traffic directly. One of the main ways that the internet works is through interconnectivity i.e. links between sites – as a user browses a site they will click links to find out further information about the subject they are interested in. If one of these links is a backlink to your site then this will bring that visitor directly to your site.

3) To drive traffic to specific areas of your site – most sites only have one entry in the search engines and this is usually the main site page. If you want to deliver visitors directly to specific pages on your site then you may want to create backlinks straight to these pages.

As you can see having backlinks is critically important to generating traffic for your website, in other articles we will examine how we get these links, what types of links to get and some of the risks around getting bad quality backlinks.

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