June 9th, 2010 | 
Author: How to use a backlink is a question that is often asked, particularly by those who are new to internet marketing. Whilst there are many possible answers to this question this article will focus on the main ones only.
The main answers are as follows :-
1) To increase your search engine ranking – many of the engines heavily favour the number of backlinks that you have to your site when calculating your ranking. Therefore in order to achieve a high position you need to have as many backlinks as possible to your site. In addition to this where these backlinks come from is also very important- links from high pagerank sites, from .edu or .gov sites have more weight than those from low pagerank, generic domains. It is also possible to have links from sites that actually harm your ranking – this will be looked at in a seperate article.
2) To generate traffic directly – as well as helping with your ranking efforts having numerous backlinks will also help to generate traffic directly. One of the main ways that the internet works is through interconnectivity i.e. links between sites – as a user browses a site they will click links to find out further information about the subject they are interested in. If one of these links is a backlink to your site then this will bring that visitor directly to your site.
3) To drive traffic to specific areas of your site – most sites only have one entry in the search engines and this is usually the main site page. If you want to deliver visitors directly to specific pages on your site then you may want to create backlinks straight to these pages.
As you can see having backlinks is critically important to generating traffic for your website, in other articles we will examine how we get these links, what types of links to get and some of the risks around getting bad quality backlinks.
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